Text messaging helps financial marketers target college students
02/23/07 18:47 Filed in: Marketing
Yikes – those darn marketers have my two college-age sons squarely in their sights! This MarketingSherpa article gave me considerable pause...
How Text Messaging Helps Financial Services Marketer Target College Students
"SUMMARY: If you want college students to think about life issues as mundane as financial services, well, you’re obviously going to have to speak to them in their language: text messaging.
"Step #1. Collect names, email addresses and cell phone numbers
"Step #2. Send credit-card bill reminder to cell phones
"Step #3. Send credit-education newsletters to email addresses
"Step #4. Wait for students to come to the site..."
THE RESULTS
"...They have signed up 500,000 subscribers for their free SMS reminder service. 50% are converting to registered users [...] and the unsubscribe rate is just under 6%."
With stats like these, we're definitely going to be seeing more mobile marketing. Read the entire article at MarketingSherpa [membership or access fee required]