From the no-nonsense folks at 37 Signals – the publishers of Basecamp, the excellent web-based project management tool we use – comes this editorial on what we call "weasel words"...

"Our industry is addicted to bullshit buzzwords. Emails are full of “I’m an insider” jargon, blog posts brim with tech duckspeak, and resumes are loaded with meaningless action verbs. Everyone’s always implementing or enabling or optimizing or leveraging. There are endless value streams, efficiencies, solutions, infrastructures, and enterprises.

"These buzzwords are often a mask. People who use them are covering up their ideas — or the lack thereof. They are overcompensating. They don’t have anything substantial to say so they try to use impressive sounding words instead.

"But people who abuse buzzwords don’t sound smart. They sound like they are trying to sound smart. Big difference..."
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