Yikes – those darn marketers have my two college-age sons squarely in their sights! This MarketingSherpa article gave me considerable pause...

How Text Messaging Helps Financial Services Marketer Target College Students

"SUMMARY: If you want college students to think about life issues as mundane as financial services, well, you’re obviously going to have to speak to them in their language: text messaging.

"Step #1. Collect names, email addresses and cell phone numbers

"Step #2. Send credit-card bill reminder to cell phones

"Step #3. Send credit-education newsletters to email addresses

"Step #4. Wait for students to come to the site..." Read More...

 
Well, not the entire AP Style Guide, but a decent subset covering some of the more popular (or violated?) topics. You'll find it on the University of Utah website, courtesy of its School of Journalism.

Thanks, professor. Now I can let my paperback version get a bit dustier on the bookshelf, and even more out of date. Read More...

 
Conan the Librarian fights back. He will not go quietly into that dark night...

33 Reasons Why Libraries and Librarians are Still Extremely Important

"Many predict that the digital age will wipe public bookshelves clean, and permanently end the centuries-old era of libraries. Technology’s baffling prowess and progress even has one librarian predicting the institution’s demise.

"He could be right.

"But if he is, then the loss will be irreplaceable. As libraries’ relevance comes into question, they face an existential crisis at a time they are perhaps needed the most. Despite their perceived obsoleteness in the digital age both libraries – and librarians – are irreplaceable for many reasons. 33, in fact. We've listed them here:

1. Not everything is available on the internet..."
2. Digital libraries are not the internet..."

3. The internet isn’t free..."

Read all 33 action-packed Dewey Decimal Defenses at DegreeTutor.com Read More...